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Solutions for Pharmacists — BTC

Offering a broad Behind the Counter portfolio of Reimbursable Over the Counter Products

Medicaid, many state programs, as well as private plans may reimburse prescriptions written for Over the Counter products based on a physician’s prescription including pharmaceuticals, vitamins, supplements, and more. Commonly referred to as Behind the Counter (BTC) or Over the Counter Rx (ORx), this category creates value and is essential to your bottom line.

Major® Pharmaceuticals works with individual customers to create custom Behind the Counter portfolios. By leveraging the Rugby® and Major® brands, Major® Pharmaceuticals offer a broad line of Over the Counter products that may be eligible for reimbursement. These custom portfolios can cover over 80% of the units dispensed Behind the Counter, drive 12% or more in total savings, and can lead to 5:1 inventory reductions – if not more.

HAVE THE RIGHT BEHIND THE COUNTER INVENTORY IN EACH STORE.

Each store needs Over the Counter inventory that meets customer needs and is reimbursable by Medicaid, state programs, and private plans. Major® Pharmaceuticals works with all appropriate entities to ensure that the Major® and Rugby® product portfolios are reimbursed wherever and whenever possible. Having this custom portfolio available makes it easy to find and stock the right inventory.

DRIVE PATIENT CONFIDENCE WITH A CONSISTENT BEHIND THE COUNTER PORTFOLIO.

Patients value having the same recognized brand of medication every time their prescriptions are filled. Pill color, shape, and size changes can create confusion, especially among high risk patients with a multitude of prescriptions. Major® Pharmaceuticals works with each customer to customize a portfolio within your store and across all pharmacies you work with. A custom portfolio not only helps create the desired consistency for your customers within a store, but also across multiple stores — driving greater confidence in the products and service you offer.

RATIONALIZE AND REDUCE YOUR BEHIND THE COUNTER INVENTORY BY REDUCING NUMBER OF SUPPLIERS.

Behind the Counter is a unique service to help you manage inventory levels. Offering a standardized portfolio to your stores helps encourage stores to purchase the same item each time. This leads to:

  • Reduction in multiple open bottles of the same product from different sources and inconsistency between strengths.
  • Prevention of expired inventory due to lack of usage.

By standardizing with our custom portfolio, it’s only necessary to have one NDC per strength available – creating consistency between strengths, eliminating the expired open bottles, and simplifying the ordering process.